The case is made that implementing shared parenting must be a political process with parent advocacy as an essential component. Illustrative process strategy is drawn from Canada, as a federal state with shared provincial and national responsibilities for family law and courts. Political action by parent advocates and allies at federal and provincial levels is presented. The author presents the case of Indigenous child and family services as a working Canadian example of implemented shared parenting. The equality of parents is presented as an essential element in an advocacy strategy for political change. Equal shared parenting (ESP) strategy is related to the Covid-19 pandemic and government inaction. ESP opponents in government and vested interests have exploited the pandemic for political power and funding. Implications: ESP advocates must develop allies, build relationships with political parties, leaders and parliamentary representatives, develop and use political and social media skills to pressure governments to implement ESP with strategies to counter anti-shared parenting forces.